Opportunity Cost

The opportunity cost is always higher than you can imagine.

You might know that choosing what you're choosing is costing you something else, but if you could imagine what the something-else was, you wouldn't be choosing this.

You vaguely know there are other options on the table, "better" ones, but if you knew what they were, you'd be choosing them, and since you don't know what they are, you actually can't imagine how good they are.

You can never experience or estimate the way your participation in what is misaligned drives away what is aligned, what wants you, what you could create, if only your attention was reserved for what is aligned.

I wouldn’t do business with someone who hates their boss or their company.

I wouldn't tell a precious secret to someone who's close with someone I don't trust.

I wouldn't invest my time with a man who invests his time with reactive women.

ONE chaotic or violent person in the field can drive away 100 aligned people, and this is not about the violent one, it's about the other’s willingness to spend resources on chaos.

The opportunity costs are always higher than you can imagine.

Because what you're entertaining is within your imagination

and what wants you

is unimaginably good.